By Dr. Sharon Gotteiner, CPA
Dr. Sharon Gotteiner is a Certified Public Accountant (CPA) specializing in the assessment of the financial feasibility of new business ventures, business models, and deal structures. Dr. Gotteiner has extensive experience working with technology startups and established corporations worldwide, catalyzing strategic initiatives aimed at improving financial performance and enterprise valuation. Academic background: PhD in Strategic Management (UIC, Barcelona, Spain). Co-author of highly cited academic publications, including Fighting organizational decline: a risk-based approach to organizational anti-aging, Turnaround types, stages, strategies, and tactics: Putting things in order, and The OPTIMAL MBO: A model for effective management-by-objectives implementation.
An innovative iodine-free product now enables dairy farms to reduce somatic cell count (SCC) quickly, effectively, and at a lower cost, without the use of iodine. The Company is now seeking distributors in additional geographies.
Mastitis, a bacterial infection and a persistent health issue in dairy herds, negatively impacts milk production, animal health, and the overall economy of the dairy industry.
Improved hygiene practices make it possible to shift from blanket dry cow treatment (BDCT) to selective dry cow treatment (SDCT), reducing the need for antibiotics. Most commonly used hygiene products are iodine-based, which is expensive and poses risks to farm workers, animals, and consumers, as iodine residues can be transferred into the milk.
An innovative chlorine-based product now enables dairy farms to maintain hygiene and more effectively reduce somatic cell count (SCC) in milk—without using toxic products and at a lower cost. It also offers several key advantages:
- Covers a broader range of bacteria, fungi, and spores compared to other products based on chlorine, iodine, or lactic acid, allowing for an effective and consistent protocol to prevent infections.
- Unlike other chlorine-based products, it does not contain hypochlorite, which rapidly disintegrates into gas and produces unwanted byproducts.
- Includes a colored dye to highlight treated areas, making it easier to identify any untreated areas of the udder.
- Easy to prepare by simply adding water. The product comes in effervescent tablet form, which self-dissolves in tap water. Its dry format reduces transportation costs and improves logistical efficiency.
- Has a neutral pH, proven to be safe for both cows and farm workers.
The following chart illustrates the product’s efficacy in one of many experiments already conducted:

The company is now seeking pilot opportunities in additional regions to demonstrate product performance, secure local regulatory approval, and establish partnerships with potential distributors.
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