New-Tech Acceleration Services


Your startup is already in motion. You have invested time, money and resources. You have developed technology, built a product, and approached potential customers.

But it's not moving as you expected.

Did you validate its financial logic for ALL of its stake holders?

Or, do you just "believe" you are pursuing the best direction?


* * * * *

Let's revisit it together:

How attractive is it for potential customers?

How profitable is it?

Can it be even more profitable?

How attractive is it for future business partners?

How attractive is it for investors?

How much cash are you going to need to take off?

Are there any alternative directions and setups to consider?

* * * * *



I am Dr. Sharon Gotteiner, CPA (Isr.), founder of Call4Pilots.com. I invite you to spend a few focused hours together to revisit the financial logic behind your business and clearly articulate its value to prospective customers, strategic partners, and investors.

With a PhD in Strategic Management, I focus on your core business objectives and evaluate the most effective pathways to achieve them. As a Certified Public Accountant (CPA), I ground these strategies in sound financial structures and practical details that demonstrate how they will succeed in practice.

Having worked with technology companies worldwide, my advice is: Do not waste time and capital on weak business cases or overly optimistic business assumptions.


Startup Economic Logic On The Grill is a hands-on workshop that uses financial modeling and scenario simulation to examine strategic alternatives and their economic implications. Together, we will translate your business into numbers to validate the economics behind your current direction, evaluate strategic alternatives and identify where your next investment of time, money and resources is most likely to create value.


What we can model, simulate and assess

01 - Business Economics

Model: Revenue, pricing, costs, margins, cash requirements and growth.

Get: A financial representation of your current business direction and the economics required to make it work.

02 - Competitive Advantage

Model: The potential economic impact of your differentiation on pricing, acquisition, conversion, retention and margins.

Get: A quantified view of how your competitive advantage could translate into economic value.

03 - Customer Engagement

Model: Different assumptions around acquisition, conversion, purchasing, usage and retention.

Get: Scenarios showing how different customer behaviors could affect your business economics.

04 - Market Penetration

Model: Customer numbers, sales capacity, sales cycles, channels, geography, revenue, resources and time.

Get: A realistic range of market-penetration scenarios and the resources required to achieve them.

05 - Strategic Alternatives

Model: Alternative markets, customer segments, pricing models, products, channels and growth strategies.

Get: A financial comparison of different strategic directions.

06 - Next Steps

Model: The potential impact, cost, timing and resource requirements of alternative initiatives.

Get: A prioritized set of next steps based on their modeled potential impact.

07 - Investors & Continuous Fine-Tuning

Model: Growth, margins, capital requirements, funding needs and potential returns.

Get: A financial model that supports the investor story and can continue to be adjusted as the business evolves.

Who is it for?

Existing startups that are ready for a strategic tune-up.

The workshop is particularly relevant for startups that are:

  • experiencing slower-than-expected traction;
  • preparing for their next stage of growth;
  • considering a new market or customer segment;
  • evaluating a change in pricing or business model;
  • deciding where to allocate limited resources;
  • preparing for a new investment round;
  • considering several strategic alternatives;
  • or simply want to validate that their current direction deserves further investment.


Don't postpone testing the financial feasibility of your startup!

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