

I am Dr. Sharon Gotteiner, CPA (Isr.), founder of Call4Pilots.com. I invite you to spend a few focused hours together to revisit the financial logic behind your business and clearly articulate its value to prospective customers, strategic partners, and investors.
With a PhD in Strategic Management, I focus on your core business objectives and evaluate the most effective pathways to achieve them. As a Certified Public Accountant (CPA), I ground these strategies in sound financial structures and practical details that demonstrate how they will succeed in practice.
Model: Revenue, pricing, costs, margins, cash requirements and growth.
Get: A financial representation of your current business direction and the economics required to make it work.
Model: The potential economic impact of your differentiation on pricing, acquisition, conversion, retention and margins.
Get: A quantified view of how your competitive advantage could translate into economic value.
Model: Different assumptions around acquisition, conversion, purchasing, usage and retention.
Get: Scenarios showing how different customer behaviors could affect your business economics.
Model: Customer numbers, sales capacity, sales cycles, channels, geography, revenue, resources and time.
Get: A realistic range of market-penetration scenarios and the resources required to achieve them.
Model: Alternative markets, customer segments, pricing models, products, channels and growth strategies.
Get: A financial comparison of different strategic directions.
Model: The potential impact, cost, timing and resource requirements of alternative initiatives.
Get: A prioritized set of next steps based on their modeled potential impact.
Model: Growth, margins, capital requirements, funding needs and potential returns.
Get: A financial model that supports the investor story and can continue to be adjusted as the business evolves.
The workshop is particularly relevant for startups that are: